5 Start-up Mistakes Leading to Misaligned Propositions

Getting a proposition wrong can be expensive and damage a product brand and yet so regularly I see great companies with great ideas and products miss the mark in their proposition. One of the most difficult things for start-ups is building, testing, sharpening and reinforcing their proposition. All too often the entrepreneurs get the concept, design the software and launch … Read More

Reflections on productising for start-ups and corporates

This past weekend I spent time with a group of like-minded people to learn more about building products with a purpose rather than building products for product sake. The workshop was run by Darren Shirlaw (http://bit.ly/bijEpR) who I had seen present a few times previously and always have been impressed by. Darren’s approach is not magical but rather very pragmatic … Read More